Lusco Fusco
SERVICES: Visual identity, branding, illustrationMood: fresh, soft, brazilian, comfortable, friendly, fashion and responsable
Industry: Fashion Brand
goalInspiration came from the structural elegance of Art Deco and infused with a tropical twist that captures the essence of Rio de Janeiro.
Their name, meaning twilight, inspired the switch from a butterfly to a silk-producing moth icon, symbolizing a move towards a more eco-conscious approach.
Lusco Fusco, a Rio-based original fashion brand, meticulously plans every aspect of its creations, from cutting to sewing and prints.

