DOMO Salute
SERVICES: branding, logo, visual identityIndustry: Medical, medical devices, regulatory, and legislation
Mood: trust, modern, empathetic, technical, confident, and especialist
goalDOMO Salute is a regulatory consulting firm that streamlines the entry of medical devices, IVDs, and digital health solutions into the Brazilian market. They manage all the "paperwork" and legislation with regulatory agencies like INMETRO, ANVISA, and ANATEL. Their key strength lies in building trust through excellent client communication during this process.
Initially, representing their non-material service was a challenge. This difficulty, however, inspired their core concept: they are the "gatekeepers" who guide clients through the complex regulatory journey. Visual elements like doors, corridors, bridges, and even obstacles represent the path they navigate. The brand strategy positions them as modern, fresh, and confident, distinctly moving away from the conventional medical aesthetic.
I collaborated with graphic designer Bella Teles on this project.
Hospitalar Fair 2025 Pictures by Samhouse
